Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
Related Force Developer Articles
Microsoft SaaS leaves partners feeling deskless
I've made it a point to write a lot about my excitement over the intersection of SaaS and the channel on this blog. At Intacct our channel business is currently growing at around 400% per year, partly because there is a huge amount of demand for...
Read more about Microsoft SaaS leaves partners feeling deskless...
IBM's starting to get SaaSy
I had a great meeting this morning with the folks running the SaaS initiatives at IBM. They've put one of their very smart and connected people, Sean Poulley, in charge of their internal SaaS initiatives - he's a very experienced exec and business...
Read more about IBM's starting to get SaaSy...